M101 champions property tourism as a business plan and making it a Corporate Social Responsibility (CSR) programme to contribute to the Nation’s Gross Development Product (GDP).
Property tourism is a concept coined by M101. As a private sector, the Company is committed to play an active role in promoting Malaysia’s properties locally and abroad to enhance Malaysia as a tourism destination. The Company’s mission is to build ten buildings in the heart of ten different strategic locations in Klang Valley region with a total gross development value (GDV) of RM 4 Billion. This initiative is in support of the Government’s tourism goals to grow the local economy and increase tourist arrivals.
Building an integrated metropolitan means centralising various city conveniences, which M101 plans to achieve via destination retail. The method combines properties such as hotels, commercial units, retail outlets, entertainment features, and F&B to promote consumers’ prolonged interaction with each feature; diversifying consumption and increasing consumer spend.
M101 believes that by highlighting Kuala Lumpur’s vibrancy through its local distinctiveness combined with modern architectures, retail attractions, and commercial potential, the city will become a magnet for travellers and investors.
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